Woodland’s Spring Summer Collection 2012

Style, Comfort and Functionality is what an adventure enthusiast wishes for in the scrouching heat; that’s where Woodland Spring Summer 2012 Collection comes to the rescue. The summer of 2012 keeps Woodland’s practice intact by vigorously going through development of each product as an outcome of extensive research in developing its apparels & footwear. The collection with technologies like Sun Protection, Moisture Wicking and Quick Drying is bound to keep all adventure enthusiasts protected in extreme outdoor conditions. 

Woodland is celebrating extension of its ‘Earn my Sweat’ campaign which aims at recommending people to shun their inhibitions and step out to take in a whiff of the summer. No Doubt, they will sweat; No Doubt, they will feel hot; But that’s the spice of the season. The technologies used in the collection are proven to keep the outdoor enthusiast protected from harmful ultra violet rays and keep him drier in all strenuous outdoor activities.
 

The Spring Summer 2012 Collection comprises of sturdy wear made with eco friendly components & processes as per the Proplanet theme. The colour combination(s) in the collection as well as the summer campaign is inspired by nature and are perfect for every active day out. Going on the lines of Woodland’s philosophy, the entire collection is designed for outdoor lifestyle with products delivering comfortable performance. Tested by Woodland adventure enthusiasts internationally, the collection has details galore to help keep you cool and comfortable in sunny climates. The range comprises of Polo T-shirts, Round Necks, plaid Shirts, cargo traveler pants, cargo multi pocket shorts, beach trunks and much more.

The footwear range of the spring-summer collection features lace-ups and Moccasins with soles in a contrasting color. Sandals made in new innovative material with unique features. Aesthetics – functionality – cutting edge: urban design is the mood of the season. Re-style and Re-cycle a new city basic is also transferred into footwear. Precious leather, with a slightly experienced look, finished with natural waxes, oxidations and decorative prints has added a new dimension to the look of the product.

The themes that inspire the design stories of the apparels will be reflected on the variety of bags, shoes and belts from Woodland as part of the Spring Summer Collection 2012.

Woodland's revolutionary 'Biodegradable footwear'

Woodland is a brand known for its eco friendly initiatives to strengthen its association with the environment. The range of biodegradable footwear is in association with the company’s CSR initiative Proplanet, a wing dedicated to making our mother Earth a better place to live in. It is one of the most exciting environmental innovations to be witnessed by the footwear industry.

The global apparel and footwear brand offers biodegradable shoes and sandals that are sturdy, durable and aesthetically designed. Woodland has pioneered a new way of looking at shoes that contribute in sustaining the environment.  As there is no major processing involved, the materials used are free of any harmful substances. The outer sole and heel is made of crepe rubber (natural raw rubber) and the upper is made of vegetable tanned leather, which has also been utilized in the lining of the shoe. Cellulose has been used to make the insole, the toe puffs and the counters. The insock / footbed is made of latex foam and duly covered by vegetable tanned leather. Water based rubber adhesive has been used for fabrication and the upper has been stitched to the insole and the sole. The thread and the laces are made of cotton.

The Footwear Design & Development Institute, Ministry of Commerce and Industry, Govt. of India has certified the shoes as biodegradable and eco-friendly. 

Woodland ProPlanet Ride adding Greenery to Chandigarh

 Taking forward its commitment for a greener planet under our Proplanet initiative, Woodland organized Woodland ProPlanet Ride  in Chandigarh on 10th March 2012. A bunch of 50 leading cyclists from various cycling clubs in the city joined together to support the cause. The cycling drive started from Sukhna Lake and culminated at Govt. Model High School, Sec-25, Punjab University, Chandigarh where Smt. Raj Bala Malik, Hon’ Mayor of Chandigarh & Mr. Harkirat Singh, Managing Director, Woodland along with the cyclists’ team planted over 100 plant saplings.

The campaign is an extension of Woodland’s Proplanet initiative which is Woodland’s commitment to work towards making the earth a better place to live in. Woodland ProPlanet Ride is an attempt from Woodland to engage the community to make a greener planet. The event was yet another laurel to Woodland’s kitty of CSR activities.

Enjoy Outdoor with your Kids!!!

Spending quality time with your children is extremely important for their development and happiness. We must find ways then to slow down and slip in some memorable time that will let our children know that we love and care for them. Enjoying the Outdoors with Your Kids is a brilliant way to inculcate the spirit of outdoor in your little ones.

So here are some tips to enjoying the outdoors with your little soldiers.

1.      Get used to the family tent.
Try a ‘make a tent’ session with your kids in your backyard. This will help your kids know the nuances of living outdoors.

2.      Don’t be ambitious.
Plan your days for short hikes and plenty of time on either end. Learn from your kid as he stops for hours to admire a rock or a bug—at least he is living in the moment! So why can’t you?

3.      Toys and books are key.
End your hiking day sitting on a rock by a river admiring the sublime sunset or reciting a poem to your kid or help your child end his days pushing dirt around in toy dump truck and put him to sleep to his favorite stories. So pack some books and toys.

4.      A cool water bottle helps with hydration.
Find a cool water bottle in bright colors and emblazoned with your child’s favorite cartoon character to encourage him to hydrate.

5.      Kids love company.
Adults are useful when it comes to things like carrying you and feeding you and reading you books. But when it comes to throwing rocks in a river or playing with plastic dinosaurs, other kids are more fun. Make family time quality time by traveling in a pack with other families with kids.

6.       Stay low.
Alpine and mountains are majestic, but depending on their altitude, can be dangerous to your child. Children are more susceptible to altitude-related illnesses, so if you can, stay under 10,000 feet.

7.     Bring yummy snacks.

               When you backpack, food is fuel. Kids are as picky in outdoors as they are at home,
            so pack some fun snacks like yummy sandwiches, fruit tarts and animal crackers.

8.      Pack an extra layer—your kid’s favourite costume.

The most technical fleece and down layers might keep him warm, but don’t help him hike any faster. But donning a  Batman costume, suddenly transforms the kid into a super hero, leaping from rock to rock and flying uphill with the aid of his grappling hook. It’s cheap and lightweight, so pack a costume if your kid is into that thing.

Picture Courtesy- Woodland